Research using social media: users' views

Document type
Beninger, Kelsey; Fry, Alexandra; Jago, Natalie
NatCen Social Research
Date of publication
20 February 2014
Social Policy
Social welfare
Material type

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This report presents the findings of exploratory qualitative research conducted by NatCen Social Research to provide detailed insight into how social media users feel about their posts being used in social research and their understanding of this type of research. These views reveal lessons that researchers and practitioners could apply in their research design, recruitment, collecting or generating of data, and reporting of results. It offers recommendations about how to approach ethical issues in social media research; drawing on the views of the very people we seek to research- the users.

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