Advertisement for Henry Heath's ladies' hats


Dating from 1884, this advertisement describes various types of hat and hood available to British women in the late-19th century. While the inclusion of a riding hat might suggest this advert was aimed at the upper classes, the fact that these hats are available by mail order and not tailored to a specific individual’s head indicates that the manufacturers were advertising to the aspiring middle class. 

Headwear was considered essential for middle-to-upper class women in the Victorian period. Indoors, women would wear a frilled and ribboned cap, with streams from each side that could be tied under the chin. Outdoors, silk bonnets were preferred.

Full title:
International Health Exhibition. (Machinery in motion - Western Arcade & Gallery 1197). See the hat makers & hat machinery at work.
estimated 1884, London
Advertisement / Ephemera / Illustration / Image
Usage terms
Public Domain
Held by
British Library
Evan. 4229

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