Advertisement for the Koh-I-Noor restaurant in London


This advertisement highlights the growing number of Indian eating establishments across Britain in the first half of the 20th century. It was placed in the Indian Student, the quarterly journal of the Federation of Indian Students' Societies.

The Koh-I-Noor had two branches, one in London’s Piccadilly, the other in Cambridge. These restaurants were frequented by a burgeoning resident South Asian community at the time, including a growing number of students, as well as Indian royalty. They were also popular with returned civil servants who had worked as administrators in India. The offer of ‘outside catering’ and ‘private parties’ points to a growing popularity of Indian food among the British population, too. Indian restaurants were a progression from the lascar cafés found in Britain’s port areas, which catered for the needs of Indian sailors on shore leave.

Full title:
File 45/34 - Asiatic Congress, Rome; Ceylon Students' Association and Federation of Indian Student Societies of Great Britain and Ireland: reports on members and meetings
May 1937, London
Indian Student Journal
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Public Domain
Held by
British Library

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