Lobbying and litigation in telecommunications markets: reapplying Porter's five forces

Lobbying and litigation in telecommunications markets: reapplying Porter's five forces
Document type
Conference Paper
Author(s)
Sutherland, Ewan
Publisher
British Academy of Management
Date of publication
9 September 2014
Series
British Academy of Management Conference Proceedings 2014
Subject(s)
Management & leadership: including strategy, public sector management, operations and production
Collection
Business and management
Material type
Reports

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[Author's original abstract]

The Porter five-forces model is conventionally limited to analysis of markets and actions taken there. In heavily regulated industries, such as telecommunications, nonmarket actions, such as lobbying and litigation, can be used by firms to determine the extent of the market, conditions for entry and exit, the nature of the competition and financial outcomes. By extending the application of the model to include these activities, a more complete and insightful understanding of corporate strategy can be achieved. Examples are drawn from the telecommunications industry. This extension to the Porter model generates significant new areas for research in regulated sectors.

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