Who is being served? McDonalds and the UK enterprise agenda

Who is being served? McDonalds and the UK enterprise agenda
Document type
Report
Author(s)
Westwood, Andy; Reynolds, Liz
Publisher
Work Foundation, The
Date of publication
12 October 2004
Subject(s)
Trends: economic, social and technology trends affecting business
Collection
Business and management
Material type
Reports

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In the run up to the UK's first ever Enterprise Week, this study attempts to answer the vexed question of whether big businesses benefit deprived communities or exploit them. It examines the US enterprise model that the Treasury wants to emulate and looks specifically at the impact of McDonald's on communities on its 30th birthday in the UK. For the first time, it seeks to quantify the economic impact of the franchise model on inner city areas.

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